Google Analytics
Our website uses functions of the Google Analytics web analysis service. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

Google Analytics uses “cookies”. These are text files that are stored on your computer and allow an analysis of the use of our website. Google evaluates the use of our website to compile reports on website activities and to provide FITPASS with other services relating to website use and use of the Internet. Our primary purpose is to optimise our website to provide you with an enhanced online experience on our website. The IP address transmitted by your browser within the framework of Google Analytics is not combined with other data of Google.

The information generated by the cookie about your use of our website will usually be transmitted to and stored by a Google server in the USA. Google complies with the data protection provisions of the “Swiss-U.S. Privacy Shield” agreement and has registered with the U.S. Department of Commerce for the “Swiss-U.S. Privacy Shield” (information on the Swiss-U.S. Privacy Shield can be found at https://www.privacyshield.gov/Swiss-US-Privacy-Shield-FAQs).

Our website has activated the IP anonymisation function. This will cause your IP address to be shortened by Google before it is transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

You may refuse the storage of cookies by entering an appropriate setting in your browser software, however we wish to point out that by doing so you may not be able to use all the functions of this website. You can also prevent Google from collecting and processing your personal data by downloading and installing the browser plugin available from the following link:
https://tools.google.com/dlpage/gaoptout?hl=de.

In this case, an opt-out cookie will be set to prevent the collection of your personal data when you visit this website in future.

Our website uses the “demographic functions” function of Google Analytics. This allows reports to be created that contain information on the age, gender and interests of website visitors. This data is generated from interest-related Google advertising and from third-party visitor data. This data cannot be assigned to a specific person. You can deactivate this function at any time using the advertisement preferences in your Google account or generally prohibit the collection of your data by Google Analytics.
For more information, please see Google's privacy policy at
https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics Remarketing

Our website uses Google Analytics Remarketing functions in connection with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This function allows you to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. This enables interest-related, personalised advertising messages that have been tailored to you personally based on your previous usage and surfing behaviour on one terminal (e.g. mobile phone) to be displayed on another of your terminals (e.g. tablet or PC).

Provided you have given Google your consent to do so, Google will link your web and app browser history to your Google account for this purpose. In this way, the same personalised advertising messages can be displayed on any terminal device you sign in to with your Google account.

To support this function, Google Analytics collects Google-authenticated user IDs that are temporarily linked to our Google Analytics data to define and create target groups for cross-device advertising.

You can permanently opt out of cross-device remarketing by deactivating personalised advertising in your Google account at https://www. google.com/settings/ads/onweb/.

For more information, please see Google's privacy policy at

https://www.google. com/policies/technologies/ads/.

Google AdWords and Google Conversion Tracking
Our website uses the online advertising program Google AdWords. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

We use what is known as conversion tracking within the framework of Google AdWords. When you click on an advertisement placed by Google, a conversion tracking cookie is set. Cookies are small text files that the Internet browser stores on your computer. These cookies lose their validity after 30 days at the latest and do not serve to identify you. If you visit our website and the cookie has not yet expired, Google and we can see that you clicked on the advertisement and were directed to that page.

Google informs us of the total number of users who clicked on our advertisement and were directed to our website with a conversion tracking tag. However, we do not receive any information that will allow us to personally identify them.

You may prevent the storage of cookies by entering an appropriate setting in your browser software, however we wish to point out that by doing so, you may not be able to use all the functions of this website. You can also prevent tracking by deactivating the Google Conversion Tracking cookie in your Internet browser under user preferences.

For more information, please see Google's privacy policy at https://www.google.de/policies/privacy/.

Visitor action pixel
Our website uses the visitor action pixel of Facebook. The provider is Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA.

The Facebook pixel can be used to track the behaviour of website visitors after they have been redirected to our website by clicking on a Facebook advertisement. This allows the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimised.

The collected data is anonymous for FITPASS, we cannot draw any conclusions about your identity. However, the data is stored and processed by Facebook so that it can be linked to the respective user profile and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Usage Guidelines. This enables Facebook to place advertisements on Facebook pages and outside Facebook. FITPASS cannot influence this use of the data.

You can permanently object to remarketing by deactivating the remarketing function “Custom Audiences” in the settings for advertisements under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook for this purpose.

If you do not have a Facebook account, you can deactivate Facebook's usage-based advertising on the European Interactive Digital Advertising Alliance website at
http://www.youronlinechoices.com/de/praferenzmanagement/.

For further information, please see Facebook's privacy policy at https://www.facebook.com/about/privacy/.